Marketing Strategies

Can Real-Time Data Give Your Site an Edge?

Posted on: September 5th, 2012 by publisher


Data is having a moment. Analytics are sexier than ever before, and metrics are drive decision-making and thus, boosting revenue. Not surprisingly, there are lots of data tools out there to parse your referral traffic, pageviews, time on page and more. But some people need to know what’s happening now, how they can improve traffic immediately. That’s where real-time analytics comes in, and if you ask CEO Tony Haile, that’s where Chartbeat dominates.

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Google+ Launches Tools for Businesses

Posted on: August 31st, 2012 by publisher


After a private beta test period, Google is releasing on Wednesday a suite of business tools for Google+ users.

The tools are available for free through the end of 2013, but users will then need a paid subscription to Google’s cloud-based software for businesses, Google Apps, for continued access.

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Sorry, Marketers, You’re Doing Twitter Wrong

Posted on: June 27th, 2012 by publisher


Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost their retweets — ask for them!!

Content Marketing

Posted on: February 9th, 2012 by publisher


Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC]:

Ten steps for a successful QR code campaign – The Globe and Mail

Posted on: January 13th, 2012 by publisher


When used properly QR codes are a great new marketing tool. Find out how to create a successful QR code campaign