Does direct mail still work? You remember paper coming through the mail slot. We think it does, but it really depends on your target marketing, the quality of the mailing list, and the creativity of your mailing.
- Old school (politics.nashvillepost.com)
- Direct Mail: Destroying the Environment or Improving the Economy? (customerthink.com)
- Nine Ways to Decrease Direct Mail Spending While Improving Results (customerthink.com)